TREND: SLOW FASHION

The slow fashion movement

From the amount of water it takes to make one cotton t-shirt (around 700 gallons!) to radical transparency of cost prices and factories the Americans seem to be leading the way in slow/ethical fashion with brands such as Everlane, Reformation and Zady. Forget hippy dippy, these collections are directional, sleek and beautifully made with a reasonable price tag!

Brit brands to note include  Chiniti &Parker, Riyka and at the luxury end; Stella McCartney.  H&M are doing it on a mass scale with their conscious collection so it’s only a matter of time for it to catch on else where. Here’s my edit…

Reformation

reformation
Jenning top and Daryn Coat

Everlane

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The E1 tunic rib sweater and the E1 ankle boots

Zady

Zady
Grey chunky sweater and Lightweight alpaca sweater

H&M Conscious Collection

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Coat, Dungarees, blouse

 

Chinti & Parker

Chinti and Parker
AW15 Lookbook and SS16 Cruise

 

Stella McCartney

Stella McCartney
Lace dress and Asymmetric wool tunic

 

Riyka

Riyka
AW15 Sweater dress and shirt

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